Bounty recently announced the kick-off to its back-to-school program with the latest music video from Bounty Records and the launch of a nationwide art classroom makeover contest, all in efforts to reinforce the brand’s commitment to provide children with clean, creative work environments.

Building off the success of Bounty Record’s first “Bring It” music video, which debuted on YouTube in March and has achieved over 1 million views to date, Bounty has released a follow-up single, “White Glove”, featuring hip-hop legend, Joseph “Rev Run” Simmons of Run-DMC fame as “Principal Simmons.” Check it out on the YouTube home page or visit http://www.youtube.com/user/BountyBrand.

The nationwide Make a Clean Differencecontest will award one school with a $25,000 classroom makeover designed by a celebrity design team.  Bounty will also award 10 finalists with $5,000 grants to use toward transforming their school art rooms and a visit from the Bounty Make-A-Messterpiece activity bus, an experiential art studio on wheels.  Visit Facebook.com/Bounty for additional information and entry.

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