What do women want? According to recent survey results, women believe beauty products made with both natural ingredients and proven scientific technologies work best – and that’s what new beauty brand, mirra™ provides.

In addition to its own consumer research, mirra recently conducted an online survey of over 500 women asking a variety of questions about beauty care products and regimens.   Here’s what women said:

· 77 percent said products that have both natural ingredients and proven technologies, work best. Only nine percent said products with all natural ingredients, alone, were best; and 14 percent said the same of science only products.

· 71 percent chose “Take 10” as the best description of their beauty style and routine. They said they don’t have a lot of time and don’t spend a lot of time on their beauty routine – 10 minutes at most.   Other options included “soak and savor,” “60 minutes,” and  “beat the clock.”

· Their description of a “bad hair day” was evenly split between “flat” (37 percent) and “frizzy” (35 percent). (15 percent said fly-away; 13 percent said oily).

Launching now, mirra products include shampoos and conditioners; hair styling products; body washes and mists; facial and skin care lotions, cleansers and cleansing cloths; eye firming and age defying creams; and cosmetic brushes.

mirra products are made with natural ingredients, such as olive oil, aloe leaf juice, and cranberry, bamboo, honey and chicory root extracts.  Proven technologies are used for many of the products too.  For example, the revolutionary oleosome emulsion technology is used in skin care products to deliver long lasting moisture that keeps protecting and nourishing skin long after application.

mirra products can be found in the beauty care aisles exclusively at all stores that are part of the Kroger Co. family. For a limited time, mirra is offering $5 off when you purchase any two mirra products. To download the coupon visit www.kroger.com\coupons.

Why mirra

“Women tell us they want products that enhance who they are and their natural beauty. They don’t want to disguise or cover up their true selves,” said Linda Severin, Vice President of Corporate Brands for The Kroger Co.   “mirra uses the best of nature and science to provide women a beauty regimen that is both easy and effective.”

A Closer Look at mirra

The natural and scientific ingredients in mirra products are tested for effectiveness.  For example, in mirra’s micro-remodeling cream, aloe and green tea team up with MATRIXL 3000 to reduce wrinkles, provide skin firmness, to sooth and deliver antioxidant properties.  A study of MATRIXL 3000 was shown, in just two months, to significantly reduce wrinkle depth and skin roughness and improve skin tone.

FROM ME : I was recently given the opportunity to test out some Mirra beauty products for myself. I was sent body wash, shampoo, conditioner, day cream, night cream, eye cream, and lotion all full size products. I was asked to try them for a period of 2 weeks and then tell you what I think. Well, first off, I love that they are made with natural ingredients. I have been trying to go greener and also use less harsh things on my body, as well as on my families. So, I was impressed to read this about the Mirra Products.

They even just smell more natural. Which is the next thing I tend to do when trying a new product. I do a “smell test”. If I do not like the smell, I am not going to be putting it on my body or hair. Mirra products smell great, basically there isn’t much of a smell because they are natural, which is great by me.

Now, I must remind you (or if your a new reader) I do have insanely sensitive skin. Also, this winter has harmed my scalp a lot. I have had more flakes of my scalp then we have had snow flakes, well maybe not really, but I have been having issues!

The body wash is great, it didn’t break me out one bit, works nicely, and it made my skin feel soft. The shampoo and conditioner, made my hair very silky feeling and didn’t dry my scalp like other shampoo’s sometimes do (on me).

I like the day and night creams, they helped to keep my skin on my face feeling moist all day long. I didn’t use the eye cream much, just one time per day, and it also felt silky on my eyes.

The lotion also kept my legs and arms soft and moisturized and I didn’t have any problems with break outs. Which I hesitate to try new things due to my sensitiveness but knowing this was all natural I was ok to give it all a try. I am glad I did.

REMEMBER to go and get your coupon here: http://www.kroger.com/in_store/corporate_brands/Pages/mirra.aspx so you can try these great products for yourself. ALSO, you can have a chance at winning a gift pack like the one I received to try.

Here is how you can WIN :

1. Fave my site on momfaves – comment and let me know you have = 1 entry
2. FAN my Facebook page : you can do that by clicking on “Follow this blog” over on my sidebar or by going to Facebook and following The Plus Size Mommy.- Comment and let me know you did = 1 entry.
3. Use stumbleupon, technorati, digg for this site/post. – comment letting me know which you have done = 1 entry per way.
4. Tweet the following on Twitter – ” Win a MIRRA Beauty gift pack on @plussizemommy ’s Blog here :  http://twurl.nl/mt6q7p  ”    – Tweet up to 3 times per day = up to 3 entries per day. Please comment leaving tweet thread, and please leave separate comments for each entry.

This giveaway begins NOW and will end on March 18th, 2010 at 7PM EST.  Winner will be chosen via random.org. Winner must be a subscriber to this blog. Also Winner must reside in US ONLY! Winner will be posted to this site by March 19th. Winners will NOT be emailed.

Thank you for all who enter and Good Luck!

The Plus Size Mommy

*Disclosure – I received these products courtesy of The Kroger Company for review and giveaway as a part of the Global Influence Network. Also the giveaway products will be sent to the winner from the company at no charge to me.

About The Kroger Co.:

Kroger, the nation’s largest traditional grocery retailer, employs more than 326,000 associates who serve customers in 2,469 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 773 convenience stores, 392 fine jewelry stores, 850 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

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